To launch Kenya’s Real Deal campaign in the USA, ATM worked with actor and conservationist – Edward Norton – on a partnership campaign that was launched on Travel + Leisure media and their social platforms.
We build your brand profile, extend audience reach and manage industry relationships to deliver long term commercial results for your travel experience.
To launch Kenya’s Real Deal campaign in the USA, ATM worked with actor and conservationist – Edward Norton – on a partnership campaign that was launched on Travel + Leisure media and their social platforms.
ATM partnered with United Airlines on a destination campaign to promote their new non-stop service from SFO to Brisbane, Australia. The campaign included digital media combined with social and editorial placements such as this feature piece in UA’s inflight magazine Hemispheres.
ATM works extensively with influencers, content creators and niche travel personalities to target specific audiences. In this case we secured the PBS Television Show “Fly Brother” to shoot a 25 minute special, which targeted the Black Traveler segment in 160 markets, with a total reach of 250,000+.
Share your message
ATM recruits and hosts many travel advisor fam trips each year – to Kenya, the Middle East, Tahiti and Australia. In this case we took 12 of Air Canada’s top selling advisors on a 5 day educational trip showcasing the very best of Brisbane.
ATM partnered with leading retail consortia – Signature Travel Network – on a year long Kenya campaign that included trade events, webinars, training and B2B placements across their owned assets in the USA and Canada.
ATM launched the Visit Qatar stop-over program in North America with a multi-country trade engagement campaign that included destination seminars, trade incentives, travel trade media placements and advisor fam trips to Doha.
Increase your sales
We partnered with Kenya Airways (KQ) and Expedia on a USD $250K campaign that targeted key markets in New York, California and Ontario for low season travel to Kenya. The campaign generated 15,121 attributed bookings over 3 months of heavy placements across Expedia platforms in the USA and Canada.
Extend your reach
ATM worked works with travel partners to open doors and build cultural understanding. For our client AlUla, we worked with Indagare (high-end travel club with 100,000 members) to introduce AlUla as a travel destination for women’s groups. Our partnership with Indagare included a VIP fam trip for Indagare’s CEO and content team to create professionally produced video pieces of her travels in AlUla. These were then used to promote Indagare travel packages.
Airline co-op marketing is a staple of ATM’s activities in North America. In this case we took advantage of Qatar Airways (QR) new service to Alula to launch a nationwide campaign in the USA and Canada to promote the ease of flying to AlUla from any of QR’s 16 USA and Canada gateways.
Your voice in America
Case study · Integrated marketing
Even brand activities need to see conversion outcomes. This campaign launched the Magical Kenya Real Deal brand in the USA. The campaign integrated upper and lower funnel tactics to deliver audience reach through PR, programmatic digital and social placements, combined with a strong tour operator call-to-action that provided a measurable ROI for Kenya.
Impact at a glance
Case study · New product launch
Launching a new tourism experience in North America is a challenging undertaking. When introducing the ancient sites of AlUla Saudi Arabia in a highly competitive travel market, we utilized our extensive industry relationships to build consumer ready packaging, educate sales partners, manage co-op campaigns, and drive conversion for this previously unexplored part of the world.
Impact at a glance
Case study · Consumer promotions
The international phenomenon that is Bluey presented a unique opportunity for our client Visit Brisbane. With an invitation to come visit the home of Bluey, we partnered with experiential kid’s store CAMP on a nationwide consumer sweepstakes, social media campaign, and consumer activation in Westfield Mall Beverly Hills that targeted the affluent family market for travel.
Impact at a glance
Case study · Travel advisor roadshows
When it comes to growing sales from North America, you need to go grass roots. This roadshow introduced 22 Kenyan tourism suppliers to African retail travel advisors in New York, Boston, Toronto, Los Angeles, San Diego and San Francisco. ATM planned and managed the roadshow end-to-end, including venue procurement, agent recruitment, event management, travel logistics and follow up measurement.
Impact at a glance
Case study · Airline partnership
Airline relationships are key to success for any tourism destination. We partnered QANTAS and San Francisco airport to launch new non-stop flights SFO-BNE. This consisted of SFO terminal digital signage, airport Wi-Fi consumer sweepstakes, departure gate launch event, social media campaign leveraging SFO channels and securing leading USA journalists visit to Brisbane and cover the inaugural flight.
Impact at a glance
Case study · Integrated marketing
Even brand activities need to see conversion outcomes. This campaign launched the Magical Kenya Real Deal brand in the USA. The campaign integrated upper and lower funnel tactics to deliver audience reach through PR, programmatic digital and social placements, combined with a strong tour operator call-to-action that provided a measurable ROI for Kenya.
Impact at a glance
Case study · New product launch
Launching a new tourism experience in North America is a challenging undertaking. When introducing the ancient sites of AlUla Saudi Arabia in a highly competitive travel market, we utilized our extensive industry relationships to build consumer ready packaging, educate sales partners, manage co-op campaigns, and drive conversion for this previously unexplored part of the world.
Impact at a glance
Case study · Consumer promotions
The international phenomenon that is Bluey presented a unique opportunity for our client Visit Brisbane. With an invitation to come visit the home of Bluey, we partnered with experiential kid's store CAMP on a nationwide consumer sweepstakes, social media campaign, and consumer activation in Westfield Mall Beverly Hills that targeted the affluent family market for travel.
Impact at a glance
Case study · Travel advisor roadshows
When it comes to growing sales from North America, you need to go grass roots. This roadshow introduced 22 Kenyan tourism suppliers to African retail travel advisors in New York, Boston, Toronto, Los Angeles, San Diego and San Francisco. ATM planned and managed the roadshow end-to-end, including venue procurement, agent recruitment, event management, travel logistics and follow up measurement.
Impact at a glance
Case study · Airline partnership
Airline relationships are key to success for any tourism destination. We partnered QANTAS and San Francisco airport to launch new non-stop flights SFO-BNE. This consisted of SFO terminal digital signage, airport Wi-Fi consumer sweepstakes, departure gate launch event, social media campaign leveraging SFO channels and securing leading USA journalists visit to Brisbane and cover the inaugural Brisbane flight.
Impact at a glance
Discover how we can help you achieve your sales and marketing objectives in North America.